 WRITING
HIGHLIGHTS:
Advertorials
-Bristol-Myers/Excedrin (headaches)
-National Chiropractic Mutual Insurance Company (profession’s 100th
anniversary)
Book Reviews
-Macmillan
-Hungry Minds
-IDG Books
Brochures
-American Trauma Society (member recruitment)
-Axiom Software (financial engineering software)
-Blackwell’s Information Services (library resource management tools)
-Bristol-Myers (headaches)
-Chemical Bank (revised bank statements)
-Genetic Disease Foundation (fundraising)
-Laser and Surgery Center at Coral Gables (marketing)
-Warner-Lambert (cholesterol)
-National Electronics Manufacturing Initiative (member recruitment)
-N.Y. Parallax Substance Abuse Center (marketing)
-Portugal-U.S. Chamber of Commerce (marketing)
-Reich & Tang Funds (offshore money market fund)
-Secondary School Admission Test Board (member services)
Bylined Articles
-ADP: The Intricacies of Time: Time & Attendance Biometrics
-Andersen Consulting: Information Technology in the Pharmaceutical
Industry: A Strategic Weapon Crying for Attention
-Ernst & Young: Changing Culture, Cutting Costs (American Express
case history)
-KPMG Peat Marwick: CyberAttack: How Vulnerable is the Nation’s
Electrical Power Grid to Electronic Intrusion?
-National Chiropractic Mutual Insurance Company: Malpractice
Insurance: Understanding How Rates Are Set
-Robert A. Becker Inc./EURO RSCG: Time Management: Omnipotent or
Obsolete?
Editing
-Secondary School Admission Test Board: Parenting Teens (educator
essays)
-Trafford Publishing: Stumbling Naked in the Dark (by Bradley Fenton)
Executive Summaries
-IBM Global Network
-IBM InterConnect for Lotus Notes
"How To" Guides
-Novartis (regional publicity events)
-Oxford Health Plan (publicity)
-Somerset Pharmaceuticals (satellite telecast meetings)
Language Simplification
-Chase Manhattan (customer correspondance)
Moderator Guides
-Bristol-Myers/Excedrin (Human Resources / managing headaches in the
workplace)
-Schering (Focus Group on pediatric allergies)
Newsletters
-France Telecom (customers/prospects)
-IBM Global Services (internal executives)
-Ryder TRS (dealers)
-Searle (arthritis patients)
…also manage design/production
Op-Eds
-Independence Technology, a J&J company (technology for people with
disabilities)
-Kidney and Urology Foundation of America (black market for organ
sales)
-Schering Plough (Rx to OTC switch)
-Sun Microsystems (online privacy)
-Viacord (blood banking)
Presentations
-American Trauma Society (to Board of Directors)
-Booz •Allen & Hamilton (to firm’s consultants)
-Schering Plough (to The Allergy Report coalition task force)
-Secondary School Admission Test Board (to Board of Directors)
-Summit Technology (to ophthalmologists)
Press Materials
-American Trauma Society
-Bristol-Myers Squibb
-CyLex Systems
-e-STEEL.com
-FamilyPractice.com
-Glaxo-Wellcome
-Global Healthcare Exchange
-IDG Books Worldwide
-Intelisys
-Managed Health Network
-Merck
-pain.com
-Pfizer
-Sandoz
-Secondary School Admission Test Board
-Solvay Pharmaceuticals
-Summit Technology
-Sun Microsystems
-Warner-Lambert
-Viacord
…and numerous others.
Profiles
-Institute of the Study of Aging’s annual report (clinical
investigators)
-Southwestern Bell (Rupert Murdoch)
Sales Collateral
-Ernst & Young (e-CRM handouts)
-Pfizer (drug pre-launch meeting collateral)
-Sun Microsystems (selling guide for data warehousing in financial
services)
Speeches
-Chemical Bank: Payment Systems in 2000 for CIO
-Global Crossing: Future of Broadband for President/Latin America
-National Cable TV Association: Future of Cable TV for President
-OgilvyPR Worldwide: Managing the Managed Care Company’s Image for
EVP/Managing Dtr., NY Office
-Sun Microsystems: Technology Trends in Banking for Global Banking
Manager
Strategic Communications
Plans
-Alcatel
-Chemical Bank
-IBM Global Network Secondary School Admission Test Board
-Janssen
-Sandoz
-Schering-Plough
-Secondary School Admission Test Board
-Solvay
-Wallace Pharmaceuticals
…and many others
VNR, PSA, RNR Scripts
-Oxford Health Plan
-Sandoz (Parkinson's disease)
Web Content
-Association of National Advertisers (Web site)
-Novation (member emails)
-PR Quickstart (online curriculum for PRSA Counselors
Academy/Council of PR Firms)
-Sjogren’s Syndrome online brochure (MGI Pharma, Inc.)
White Papers
-e-STEEL.com: -e-STEEL: Your Superior e-Commerce Solution
-First Consulting Group: Content Management Meets Customer
Relationship Management in Life Sciences
-Global Healthcare Exchange (J&J, GE Medical Systems, Baxter
International, Abbott Labs and Medtronic): Healthcare e-Commerce
-KPMG Peat Marwick LLP: U.S./European Deal Making: Achieving
Successful Partnerships Between U.S. Biotechnology Companies and
European Pharmaceutical Companies
-Sun Microsystems: Java in Financial Services: An Overview
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