 TESTIMONIALS:
"I've worked with Barbara Bickel over the last 5 years on a wide
range of PR initiatives -- everything from brand strategy
development and programming to the creation of press materials and
hands-on media relations. Barbara's deep experience in the industry
and ability to turn a project around rapidly with little to no need
for revisions has made her a huge asset to my teams at the agencies
I've recently worked at: Hill & Knowlton, Deutsch and Ogilvy PR."
Kristin Gearty, Senior Vice
President
Ogilvy PR Worldwide
New York, NY
"When it comes to writing, Barbara
Bickel has the knack. Whether it's pharmaceuticals and healthcare or
business management and leadership, Barbara simply gets it. Her
ability to digest complex scientific and clinical information and
data, and produce two absolute essentials of writing: (1) She crafts
material that is readily accessible to her target audiences, whether
they are healthcare professionals or consumers/patients; (2) She
writes copy that achieves an outcome; in other words, her copy
sells, persuades, informs, entertains, or anything else I establish
as the objective of the assignment. In my almost 30 years of
healthcare marketing, I have rarely met people who can do both well.
"Through every assignment, Barbara has maintained a delightful sense
of humor (critical in this business, in my opinion) and the ability
to beat a delivery timetable. Her work, in short, is consistently
A+. Lucky is the account team or client that can secure her
services."
Lee A. Davies, Group Vice
President
Euro RSCG Life Becker
New York, NY
"We know we can rely on Barbara
Bickel for top-quality, deadline-conscious work that satisfies our
demanding clients’ exacting requirements. She epitomizes what it
means to be a communications professional."
Alan Penchansky, President
The Pen Group Communications
Coral Gables, FL
"There are not enough superlatives
in the dictionary to describe Barbara! She has been considered a key
player on the ATS communications team since 1994, assisting us with
corporate branding materials, press releases, brochures and
presentations. Her ability to understand and translate complex
issues into user-friendly language is instrumental in helping us
communicate our messages to targeted audiences."
Harry K. Teter, Executive
Director
American Trauma Society
Washington, D.C.
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